Where our Story Begins

Favara, in the province of Agrigento, 1938. In the sunny south of Sicily, between lemon trees and sand-colored hills, Giuseppe “Pepé” Bongiorno is born. In a family with nine children, he learns what it means to live from nature – and with each other. Everything is made by hand, prepared in-house, with a respect for traditions that is difficult to translate, but easy to feel.

From Suitcase to New Future

In 1965, Pepé leaves his native soil. With nothing more than a suitcase and a lot of courage, he leaves for Belgium, looking for work, but especially for opportunities. What he finds there changes his life: in 1969 he marries Ada Aielli. Two people, two cultures, one new home.

Born between Two Worlds

On January 6, 1970, Vincenzo Bongiorno is born. His cradle is in Belgium, but his values are Sicilian. He grows up with the discipline of his parents, the importance of family, and the simple happiness of a good glass and a good conversation. Vincenzo is the bridge between generations, and it soon becomes clear: he carries more than just his father’s name.

The Taste of Memory

When Pepé passes away in 1998, he remains present in a different way. Not only in photos and stories, but in the way the family comes together, cooks, tastes and commemorates. In 2000, grandson Giosue Giuseppe is born, named after his nonno. Simone follows later. The next generation is there – and with them the urge not to store the family history in boxes, but in bottles.

from Heritage to Brand

In 2009, Vincenzo starts his own company: Bongiorno. What started as a family story is now becoming a brand. No mass production, no compromises – but an honest search for taste, quality and character. The first creation arrives in 2012: Limoncello della Campagna. A fresh liqueur with the soul of Sicily and the character of Genk.

An Ode to Pepé

In 2016, a special new creation appears: Don Pepé. A blood orange liqueur that tastes not only of fruit, but of memory. To a father figure who always stays close.

The brand gets a complete makeover a year later. Sleek lines, artistic accents, Sicilian flair – Bongiorno grows.

In 2018, an artistic line is even added: The Art of Bongiorno, inspired by traditional Sicilian illustrations.

In 2020, Bongiorno’s Limoncello is awarded Product of the Year. An award that not only honors the product, but the entire story around it. In 2021, three new liqueurs follow: Sambuca, SamNera and Aperitivo – new faces in a familiar family.

Bongiorno is more than a name. It is a lifestyle. And you belong to it.